Step 1. From the Hype home screen,select the channel for which you would like to create content.

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Step 2 : Look below for the various briefs available within that channel and select the piece of content you would like to create

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Step 3: Once you’ve selected which piece of content you would like to make, fill out your creative brief with relevant information. If you have set up your BrandDNA and Product DNA, you can simply start typing the name of a product and it will populate the information. It will also pre-populate your target audience based on your BrandDNA. If you have an existing brief or other context you would like to include, you could upload it using the button right next to “create content”. Once you are ready, click “create content” and watch your content write itself below.

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Step 4: Once your draft is ready, you can edit it directly to your liking. If you would like to get a different variation of the content, simply click ‘create content’ once again to produce another draft.

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Step 5: You can also utilize the instructions box at the bottom of your draft to give Hype feedback just like you would your creative team or agency. Simply type in your feedback and click “submit” to have it rewrite the draft with your directions in mind.

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Step 6: Once you are happy with your content, you can either copy it to your clipboard or export it to various formats using the options at the bottom of the screen.

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Congratulations, you just created content and saved some time!

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